Holler If You Hear Me!

These days even folks with mics are hollerin’ at us to think the way they think. Can’t they see we’re playing Pokemon Go! Better yet, press play on this episode where we chat with hip hop heads and Bay natives about frustrating Uber and Lyft drivers, racist police officers and the music that got them through a rough week. Plus, as part of our efforts to build a Movement Music & Movie Playlist to facilitate some much need cross-community conversations, our guests vibe to Marvin Gaye, 2Pac, Kendrick Lamar and break down KRS One’s song “Sound of Da Police” to remind us just how far back tensions between cops and the black and brown community go. 

Guest Profiles


Katrina Belda is a Bay Area native and has been an SF resident for the last 10 yrs. She has a BS in Entrepreneurship and Innovation from the University of San Francisco, hoping to change the world through business. Since graduating she has worked in several early stage tech companies helping scale their customer service teams. Currently, she leads partnerships at HandUp.org, an online fundraising tool for nonprofits & human service agencies that are focused on ending homelessness & poverty. In her spare time, she likes to advocate for the importance of consuming healthy foods & natural products and the positive effects it has on the person and in the community. 


Alex Aquino is an San Francisco native and entrepreneur who has owned and operated several businesses over the last 20+ years. It began with artist management and music & events production in the 90’s, managing the Invisible Skratch Piklz and organizing a world wide DJ competition called International Turntable Federation (ITF) in 24 countries with a mission to promote the turntable as a musical instrument. More recently, he co-founded Ankh Marketing, promoting and producing major events and working with clients like AEG/Goldenvoice, LiveNation, and Another Planet, to name a few. Ankh Marketing has been know to actively support the conscious artists and social activism in the community. For the last 10 yrs, he’s also been a partner with SF based, International clothing brand Black Scale operating 4 stores in SF, LA, Shanghai, & Tokyo. It goes without saying Alex has a deep rooted history in the hip-hop & entertainment communities in the SF Bay Area.


Trey Pruitt is a Bay Area native that currently lives in Los Angeles with his wife and three boys. Trey holds an M.B.A. in finance, strategy and organizational behavior from the Kellogg Graduate School of Management where he was an Austin Scholar & an M.E.M. from McCormick School of Engineering at Northwestern University.  He earned his B.S. in Industrial Engineering from Stanford University where he played varsity football. He is currently working in the finance industry.

Show Notes

Sponsor message donated to HandUp.org by The Ambassadors Circle

What’s the 411:

Sound Design by Courtney Grace, Production Assistance by Jen Huynh and Noel Ayana, Host voices of Becca, LT and j-

360BayArea intro music by Courtney Grace with vocals by Elle T
Featured music by Danny Swain “Oh My” and and c o n v o l k "Crunch Prod. Greaf

What is redlining?
CIA-crack cocaine scandal
Infamous Algiers 7 police brutality case of 1980 has parallels to today
Liberty City (Miami) riots following acquittal of four police officers
Rodney King brutally beat by police
Frisco 5 hunger strike
SF Police Commission approves new plan for use of force policy
Marvin Gaye - What’s Goin On
Tupac Shakur - Trapped
KRS-One - Sound of Da Police
NWA - F* the Police
Kendrick Lamar - Alright
Straight Outta Compton trailer
Boyz N the Hood trailer
Free Angela & All Political Prisoners trailer
The Stanford Prison Experiment trailer
Do the Right Thing trailer


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